FIFTH DAY

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Privacy Policy

Effective Date: 21 October 2026

Welcome to the privacy policy of FIFTH DAY ACCESSORIES LIMITED. At FIFTH DAY, rooted in Auckland and dedicated to creating cozy, well-made small pet accessories that turn every daily moment with your beloved furry companion into a warm little memory, we take the protection of your personal information extremely seriously. This Privacy Policy is designed to clearly inform you about how we collect, use, disclose and safeguard your personal data when you interact with our official e-commerce website www.fifthdaypet.com, as you explore our thoughtfully curated range of pet gear from gentle grooming tools to daily wearable charms, all selected with your pet’s comfort and safety as our top priority.

1. Introduction

FIFTH DAY ACCESSORIES LIMITED is a team of passionate New Zealand pet lovers, with over 7 years of experience in sourcing and delivering practical, pet-safe small accessories for every pet pal across New Zealand and beyond. This Privacy Policy applies to all visitors, registered users, customers and other individuals who access or use our website, services, features, online stores and related offerings collectively referred to as the “Services”. By visiting www.fifthdaypet.com, creating an account, placing an order, subscribing to our newsletter or otherwise using our Services, you agree to the terms outlined in this Privacy Policy. If you do not agree with any part of this policy, please refrain from accessing or using our Services.

This policy is crafted in full compliance with applicable New Zealand privacy legislation, including the Privacy Act 2020, as well as other relevant global data protection regulations that may apply to our international customers, to ensure that your personal information is handled with full transparency, fairness and respect for your privacy rights. Our core commitment has always been, and will continue to be, to prioritize the trust you place in us as you shop for cute new little treasures for your furry friends through our platform.

2. Information We Collect

We only collect information that is necessary to provide you with our high-quality shopping experience, improve our services, and ensure the safety and satisfaction of both you and your pet companions. The categories of information we may collect include the following:

2.1 Information You Provide Directly to Us

When you interact with our website to browse our best loved pet gear, place an order, sign up for our 15% discount offer on your first order, contact our customer support team or participate in any of our platform activities, you may voluntarily provide us with the following types of information:

  • ‌Personal Identification Details‌: Your full name, billing address, shipping address, phone number, email address, and valid government-issued identification information in limited cases where verification is required to prevent fraudulent transactions.
  • ‌Account Credentials‌: Username, password and other security details you set up when registering for a FIFTH DAY customer account on our website, which allows you to save your shipping preferences, view order history and access exclusive member offers.
  • ‌Payment Information‌: Payment card details, billing account information and transaction records that are necessary to process your purchases through our secure payment processing partners. We do not store full sensitive payment card information on our own servers, to ensure maximum protection of your financial data.
  • ‌Pet Related Information‌: Any details you voluntarily share with us about your pets, such as their breed, coat type, size, special care needs or preferences, which help us provide you with more tailored product recommendations, including matching the most suitable gentle, ergonomic pet hair brushes that glide easily through all coat types for your specific furry friend.
  • ‌Communications Content‌: The full content of messages you send to our customer service team, whether via email to pinesun@fifthdaypet.com, phone call to our line +64 3 331 6097, or online contact form on our website, including your questions, feedback, complaint details and custom requests for our pet accessories.

2.2 Information We Collect Automatically When You Use Our Website

As you navigate through www.fifthdaypet.com, our system will automatically collect certain technical information to optimize your browsing experience:

  • ‌Device and Technical Information‌: Details about the device you use to access our website, including device model, operating system version, unique device identifiers, IP address, browser type and language settings, network information and internet service provider details.
  • ‌Usage Data‌: Records of your activity on our website, such as pages you view, links you click, products you add to your shopping cart, search queries you enter, time spent on each page, access dates and times, and other browsing behavior data that helps us understand how customers interact with our pet accessory collections.
  • ‌Cookies and Similar Tracking Technologies‌: We use cookies, web beacons, pixel tags and other standard tracking tools on our website to remember your preferences, keep your shopping cart active between visits, analyze website traffic, deliver personalized product recommendations, and track the performance of our promotional activities. You can adjust your browser settings to refuse cookies at any time, but this may limit some full functionalities of our e-commerce platform, such as automatically saving your checkout preferences.

2.3 Information We Obtain From Third Parties

We may also receive supplementary information about you from trusted third party sources, including:

  • Updated delivery address information from our logistics and courier partners, to ensure that your pet accessory orders can be delivered accurately and timely to your location.
  • Fraud detection and risk assessment information from secure payment service providers, to protect our customers and our platform from unauthorized transactions, identity theft and other fraudulent activities.
  • Publicly available information from legal and official public databases, which we may use for verification purposes to confirm your identity when handling special requests such as large order verification or return and refund validation.

3. How We Use Your Collected Information

All the personal information we collect is used for lawful, legitimate and clearly stated purposes that are directly related to providing you with excellent shopping services, and we will never process your information in a way that is incompatible with the purposes stated in this Privacy Policy. The primary usage scenarios include:

  • ‌Order Processing and Fulfilment‌: We use your personal details, shipping address, and payment information to complete the full process of processing your pet accessory orders, verifying your payment, arranging shipment with our local New Zealand couriers, tracking your delivery status, and completing after-sales services such as returns, exchanges and refunds when you request them. This ensures that every order of our cozy, pet-safe bits can reach your hands smoothly, so you can share warm moments with your pet as soon as possible.
  • ‌Website Service Optimization and Personalization‌: We analyze your browsing behavior, pet preference data and usage patterns to continuously optimize the design, functionality and loading speed of www.fifthdaypet.com. We also use this information to recommend the most suitable products for you, such as recommending our specially designed pet brushes that glide easily without scratching your pet’s sensitive skin based on your recorded pet coat type information, to create a more personalized and convenient shopping experience that matches your unique needs.
  • ‌Promotional and Marketing Communication‌: With your explicit consent, we will send you our latest product updates, exclusive discount notifications, new product launch information, pet care tips, and member-exclusive activity alerts via email, SMS or other contact methods you have provided. For example, after you sign up for our first order 15% discount offer, we will send you relevant preferential information to your registered email, to help you enjoy more cost-effective shopping experiences for your pet. You can unsubscribe from our marketing communications at any time, by clicking the one-click unsubscribe link at the bottom of each marketing email, or sending an unsubscribe request to our official email pinesun@fifthdaypet.com.
  • ‌Customer Support and Issue Resolution‌: We use your contact information and communication records to respond promptly to your questions, solve your problems related to orders, products, usage of our pet accessories, and handle your feedback, suggestions and complaints. Our local customer service team based in New Zealand will get back to you as soon as possible, to ensure that all your concerns are properly addressed within a reasonable time frame.
  • ‌Platform Security and Risk Protection‌: We use device information, usage data and identity verification information to maintain the security of our website, prevent unauthorized account access, detect and block fraudulent transactions, malicious attacks, spam and other illegal or harmful activities, to protect the personal and property safety of all our customers and the normal operation of our e-commerce platform.
  • ‌Legal Compliance and Rights Protection‌: We may process your personal information when it is required by applicable laws, regulations, legal procedures or mandatory administrative requirements, to comply with our legal obligations. In cases where it is necessary to protect the legitimate rights, interests and property of FIFTH DAY ACCESSORIES LIMITED, our customers, the public or other relevant parties, we may also use your personal information for corresponding legal evidence preservation and submission.
  • ‌Product and Service Improvement‌: We analyze aggregated, anonymized customer behavior data and feedback information to improve our existing product selection, curate more thoughtful, practical small accessories for different pets, and develop new service features that better meet the needs of our community of passionate pet lovers.

4. How We Share Your Personal Information

FIFTH DAY ACCESSORIES LIMITED will never sell, rent or lease your personal information to any unrelated third parties for their commercial marketing purposes without your explicit separate consent. We may only share your information under the following limited, secure scenarios:

  • ‌With Our Trusted Service Providers‌: We will share necessary information with our carefully selected third party service partners who provide services on our behalf, including secure payment processing platforms, logistics and courier delivery companies, website operation and maintenance service providers, cloud data storage providers, email and SMS notification service providers, and marketing campaign operation partners. All of these service providers are bound by strict data protection agreements that require them to only process your personal information according to our clear instructions, comply with applicable data protection laws, and take sufficient security measures to safeguard your information, and they are prohibited from using your personal information for any independent unrelated purposes. For example, we will only share your shipping address and contact phone number with our courier partners, solely for the purpose of completing the delivery of your ordered pet accessories.
  • ‌With Legal and Regulatory Authorities‌: We may disclose your personal information to courts, law enforcement agencies, administrative regulatory authorities or other authorized government departments, when we believe in good faith that such disclosure is required by applicable laws, regulations, valid legal summons, court orders or government mandatory requirements.
  • ‌In Case of Business Transaction Transfer‌: If FIFTH DAY ACCESSORIES LIMITED undergoes a merger, acquisition, asset sale, equity transfer or other similar business transaction that involves all or part of our business assets, your personal information as part of our business assets may be transferred to the relevant successor entity. We will require the new entity to continue to protect your personal information in accordance with the provisions of this Privacy Policy, and we will notify you via a prominent notice on our website before the transfer of your personal information takes place.
  • ‌With Your Explicit Consent‌: Apart from the situations mentioned above, we will obtain your explicit prior consent before sharing your personal information with any third party, and you have the full right to withdraw this consent at any time.

5. Data Retention Period

We will only retain your personal information for as long as it is reasonably necessary to achieve the specific purposes for which the information was collected, as outlined in this Privacy Policy. Generally speaking:

  • We will retain your order related information, transaction records, shipping information and related after-sales records for at least 7 years after the completion of your order, to comply with New Zealand local tax, commercial and consumer protection legal requirements, and to facilitate the processing of any possible subsequent after-sales, return and warranty related requests.
  • If you maintain a registered customer account on www.fifthdaypet.com, we will retain all the personal information associated with your account for as long as your account remains active, or as long as it is needed to provide you with the account related services. You can apply to permanently delete your account at any time by contacting us via our official channels.
  • For marketing communication related records, we will retain your contact information for marketing purposes until you choose to unsubscribe from our marketing messages, or you submit a request to us to delete your contact information from our marketing list.
  • For the information we process based on our legitimate interests, such as website security logs and anonymized usage analysis data, we will retain this information for a reasonable period that does not exceed the time required to achieve the corresponding security and analysis purposes.
    After the applicable data retention period expires, we will securely delete, anonymize or destroy your personal information in accordance with applicable laws and industry security standards, to ensure that it can no longer be associated back to your specific identity.

6. Your Privacy Rights

Depending on your location and applicable data protection laws, you have a series of clear legal rights related to your personal information. At FIFTH DAY ACCESSORIES LIMITED, we fully respect and guarantee the realization of these rights, including:

  • ‌Right of Access‌: You have the right to request us to provide you with a copy of all the personal information we hold about you, and to obtain clear information about how we have processed your personal data.
  • ‌Right to Rectification‌: If you find that the personal information we hold about you is inaccurate, incomplete or outdated, you have the right to request us to correct, update or supplement the relevant information without undue delay.
  • ‌Right to Erasure (Right to be Forgotten)‌: Under certain circumstances, such as when our processing of your information is no longer necessary for the original purpose, or you withdraw your consent to the processing and there is no other legal basis for us to retain your information, you have the right to request us to permanently delete your personal information from our systems, subject to a few legally permitted exceptions where we are allowed to retain part of your information to comply with our legal obligations.
  • ‌Right to Restriction of Processing‌: You have the right to request us to restrict the processing of your personal information, under conditions including when you contest the accuracy of the data, when our processing is unlawful but you do not want us to delete the data, or when we no longer need the data but you require us to retain it for the establishment, exercise or defence of legal claims.
  • ‌Right to Data Portability‌: You have the right to obtain the personal information you have provided to us, in a structured, commonly used and machine-readable format, and to request us to transmit this information directly to another data controller, where technically feasible.
  • ‌Right to Object‌: You have the right to object to our processing of your personal information that is based on our legitimate public interests or legitimate business interests, including for the purpose of direct marketing at any time, for reasons related to your particular situation.
  • ‌Right to Withdraw Consent‌: For any processing activity of your personal information that you have previously given explicit consent to, you have the full right to withdraw your consent at any time, which will not affect the lawfulness of the processing we have carried out based on your consent before your withdrawal.

If you wish to submit any request related to the above privacy rights, you can contact us at any time by sending an email to pinesun@fifthdaypet.com, or giving us a call at our contact phone number +64 3 331 6097, or sending a written request to our physical address at 142 Huxley Street, Sydenham, Christchurch, 8023, New Zealand. We will respond to your verified request within no more than 30 calendar days, in accordance with the requirements of applicable New Zealand privacy laws. We may need to first verify your identity before processing your request, to ensure that the person making the request is indeed the legitimate owner of the corresponding personal information, to protect your information security and prevent fraudulent requests.

7. Data Security Protection

We attach great importance to the security of your personal information, and have implemented a series of industry-recognized, strict technical and organizational security measures to protect your personal data from unauthorized access, use, disclosure, modification, destruction, accidental loss or other security risks. These protection measures include but are not limited to:

  • We adopt 256-bit SSL (Secure Socket Layer) encryption technology on our entire www.fifthdaypet.com website, to encrypt all the data transmitted between your browser and our servers during your browsing and checkout process, ensuring that your sensitive personal and payment information cannot be intercepted or stolen during transmission.
  • We store your personal information on the highly secure encrypted cloud servers located in New Zealand and other regions that meet strict data protection compliance requirements, with multi-layer firewall protection, real-time intrusion detection system and regular security vulnerability scanning and repair mechanisms.
  • All our internal staff who have access to your personal information are required to sign strict data confidentiality agreements, and only have access to the minimum necessary amount of user information that is required to perform their corresponding job duties. We also conduct regular data protection and privacy security training for all our team members.
  • Our payment processing process fully complies with the global PCI DSS (Payment Card Industry Data Security Standard) highest level security requirements, we do not store full sensitive payment card information on our local servers, and all payment related processing is completed through certified highly secure third-party payment platforms.

Although we have made all reasonable efforts to protect your personal information, please note that no data transmission or storage security system in the world can be guaranteed to be 100% absolutely secure. In the unfortunate event of a personal information security breach that is likely to pose a high risk to your rights and freedoms, we will notify you and the relevant regulatory authority as soon as possible in accordance with the requirements of applicable laws.

8. Children’s Privacy

Our e-commerce website www.fifthdaypet.com is a general audience oriented shopping platform for pet products, and we do not intentionally collect personal information from children under the age of 13. All our products are designed to be purchased and used by adult pet owners, and we do not target any of our marketing activities at children under 13 years old. If we become aware that we have accidentally collected personal information from a child under 13 without the verifiable explicit consent of their parent or legal guardian, we will take immediate measures to permanently delete that information from all our servers and systems. If you believe that we may have collected any personal information from a child under 13, please contact us immediately so that we can handle the situation promptly.

9. Third Party Links

Our website may contain links to third party websites and platforms, such as links to our official social media pages, or references to our certified logistics partners’ tracking pages for your order delivery queries. Please note that these external third party websites are operated and controlled by parties that are independent of FIFTH DAY ACCESSORIES LIMITED, and this Privacy Policy does not apply to these third party sites. We strongly recommend that you carefully review the respective privacy policies of each third party website you visit after leaving our platform, before submitting any personal information to them. FIFTH DAY ACCESSORIES LIMITED does not take any responsibility for the privacy practices, content and data processing behaviors of these third party websites.

10. International Data Transfers

As a New Zealand based company, most of the data we collect and process is stored and processed within the territory of New Zealand. However, for some of our global cloud service providers and third-party processing partners located in other countries and regions, it may be necessary to transfer your personal information to jurisdictions outside of New Zealand. We will ensure that any such cross-border data transfer is carried out in full compliance with applicable legal requirements, and that sufficient appropriate safeguards are put in place to protect your personal information, such as signing standard data protection clauses approved by relevant regulatory authorities, or confirming that the destination country has an adequate level of data protection that meets New Zealand legal standards.

11. Updates to This Privacy Policy

We may occasionally update and revise this Privacy Policy to reflect the adjustments to our business operations, new service features, changes in industry practices, or updates to meet the requirements of new applicable laws and regulations. When we make any material changes to this Privacy Policy, we will prominently post the updated version on the homepage of our website www.fifthdaypet.com, update the “Effective Date” mark at the top of the policy, and may also notify you through additional appropriate methods such as sending a notice to your registered email address for important changes. Your continued access to our website and use of our Services after the effective date of the revised Privacy Policy will be deemed as your acknowledgment and acceptance of the updated terms of the policy.

12. Contact Us

If you have any questions, comments, concerns or requests related to this Privacy Policy, or our personal information processing practices, please do not hesitate to contact us through any of the following official channels:

  • Company Name: FIFTH DAY ACCESSORIES LIMITED
  • Official Website: www.fifthdaypet.com
  • Contact Email: pinesun@fifthdaypet.com
  • Contact Address: 142 Huxley Street, Sydenham, Christchurch, 8023, New Zealand
  • Contact Phone: +64 3 331 6097

Our dedicated privacy protection team will respond to your inquiry as soon as possible, usually within 3 working days after we receive your message. If you are not satisfied with our response to your privacy related issue, you also have the right to file a complaint with the local data protection regulatory authority in your jurisdiction.

Thank you for taking the time to review our Privacy Policy. At FIFTH DAY, we are always committed to protecting your privacy, so that you can shop for our cozy, thoughtfully made pet accessories with total peace of mind, and create more warm and happy little moments with your beloved furry companions.